Semalt Describes The Aspects Of Correlation Between Web Design And SEO
Web Design and SEO have a lot in common but they mean quite different things. As people continue creating more and more websites, one may wonder what elements are necessary to follow. For instance, a blogger may try to create a responsive, friendly, easy to use site with high-quality content. However, it will still require an adequate amount of SEO techniques to apply to reach a desired target.
The Customer Success manager of Semalt Digital Services, Max Bell points out what factors cause the close correlation between Web Design and SEO.
The Interrelation between Web Design and SEO
SEO largely deals with keywords' selection. Its primary goal is to ensure that keywords are used in page titles as well as throughout the headings. The keywords should match with your competitor's keywords and be selected from the range of those that people are searching through to find your website. Along with this, all images on your site should have "Alt tags" described to let all viewers see where the image belongs to. SEO involves using "Query strings" that consist of keywords, rather than random codes / letters. Thus, SEO is your sales agent who brings people to the door of your shop. As a result, SEO is the channel which internet marketers use to increase traffic to particular pages.
When SEO brings visitors to your site, web design, on the other hand, is a tool which has to convert visitors into buyers. No matter what your site is promoting, web design will feature the call to action items on various positions of the internet pages. Web design involves the technical aspect of creating user experience of your website. The layout, visual appearance, structure and the way a user is engaged are the key aspects web design should cover. Good sites have a simple navigation that will respond faster than the navigation on competitor's website. The UI should be fully immersive, and responsive for all devices which might be running different operating systems.
The Conflict Between Web Design and SEO
Web design focuses on the technical aspects of creating your website and the factors that have been put into consideration in order to provide good browsing experience. On the other hand, Search Engine Optimization (SEO) is what increases the visibility of your website for search engines like Google, Bing and Yahoo. Particular search phrases will reach unique top positions that will give your site the adequate amount of traffic.
In some cases, the aims of SEO and web design can differ. For instance, web design favours the use of many pictures to explain the content presented at the website. On the other hand, SEO focuses on the use of words. In fact, the use of images reduces the need to use textual content which may give you a competitive advantage for higher ranking. Effective web design will emphasize the utilization of the specific phrases that increase the whole layout visibility. Along with this, SEO will highlight as many keywords as possible in many positions within the website's content.
Both SEO and Web design are important for achieving website's long-term goals. As SEO increases the visibility of your site and content, the design of your site should convert these visitors into customers. As a result, both are important and may require working in hand in one or many of their aspects to bring a successful website.